Question 1

What is Long Game Communications?

Accepted Answer

Long Game Communications (LGC) is a boutique public relations and strategic communications firm in Boston, Massachusetts. We specialize in three areas — sports, community, and impact — building earned media, narrative strategy, and executive visibility for organizations that want results that last.

Question 2

Who does LGC work with?

Accepted Answer

Sports organizations, youth athletics programs, nonprofits, community impact brands, and purpose-driven businesses. We deliberately keep the client list small — deep partnership is how we do our best work.

Question 3

What services does LGC offer?

Accepted Answer

Three core practices: strategic communications and message development; media relations across national, regional, trade, and digital outlets; and content and executive communications — op-eds, thought leadership, and media kits. We also take on project-based engagements like launches, announcements, and crisis response.

Question 4

What makes LGC different from other PR firms?

Accepted Answer

Most PR firms play the short game — a press hit here, a mention there, coverage that spikes and fades. Every strategy we build is designed to compound: deepening trust, expanding reach, and creating real communications equity over time.

Question 5

Who leads Long Game Communications?

Accepted Answer

Founder Shannon Mulaire, an Edward R. Murrow Award–winning journalist who spent years as a primary evening anchor at NBC Boston and an anchor at NBC News in New York before running the PR practice at Nickerson, a Boston agency.

Question 6

Where is LGC located, and where do you work?

Accepted Answer

We're based in Boston, Massachusetts and work with clients regionally and nationally. Media strategy isn't limited by geography — newsroom relationships and story instincts travel.

Question 7

Does LGC handle crisis communications?

Accepted Answer

Yes. We offer rapid response and issues management as project-based engagements, led by a strategist who has covered breaking news from inside the newsroom.

Question 8

How does an engagement with LGC start?

Accepted Answer

With a conversation. Tell us about your organization, your goals, and what you're working on. From there we build a tailored strategy — retainer or project-based — designed around the story only you can tell.